Soin Anti-Rides anti-wrinkle cream for men, PHYT'S, 40 g

A men's anti-age cream with a velvety texture. Men's skin ages in its own way: it is denser than women's, but it is shaved for years, is more often dehydrated and sees care less often. Wrinkles appear on it later, but deeper. This cream is a rare case of honest men's cosmetics: no promises of minus ten years, just sensible work with the signs of tiredness and age.

At the base of the formula are valuable oils: sesame, hazelnut, black cumin, hemp and shea. They make up the deficit of essential omega acids, which skin after shaving almost always lacks. Ginseng tones, aloe calms, plant vitamin E protects from free radicals.

What regular use gives: the skin becomes firmer, better moisturised and more even, signs of tiredness and fine lines soften.

The manufacturer surveyed men who used the cream twice a day for a month: most noted an increase in hydration and elasticity. The sample is small, so take the figures calmly — but they match what I see in practice.

An honest note: the formula contains essential oils (tea tree, lavandin, geranium). For very sensitive or reactive skin, ask me first whether the cream suits you.

How to use: in the evening on cleansed facial skin. In the morning as well, if you wish.

Who it suits: men's skin with first and pronounced age-related changes, signs of tiredness, dryness after shaving. Certified organic cosmetics, 100 per cent natural composition, without silicones, parabens or synthetic fragrance.